Privacy Policy

Privacy Policy

Last Updated and effective as of: September 18, 2020.

NYP World, LLC (“NYP World,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how NYP World collects, uses, discloses, and secures Personal Information about you through, along with our related websites, networks, applications, mobile applications, our electronic communications, including email and text messages, and other services provided by us (collectively, the “Service”). By using the Service, you consent to our collection, use, and disclosure of your Personal Information as set forth in this Privacy Policy and our Terms of Service [insert link to updated Terms of Service], now and as amended by us.  

Except as otherwise noted, any capitalized terms not defined in this Privacy Policy have the meaning set forth in the Terms of Service. If you do not consent to the collection, use, and disclosure of your information as described in this Privacy Policy, please do not provide us with such information. The nature of our business requires that we gather and maintain information that is of a personal nature that you may wish to keep protected. This Privacy Policy does not apply to third-party websites accessible through the Service or other applications.

Personal Information

In this Privacy Policy, “Personal Information” refers to any information about an identifiable individual and any information that is linked to an identifiable individual. In some jurisdictions, business contact information and/or employee information may be included in the definition of Personal Information.

Information We Collect

New York Pilates collects Personal Information from and about users of the Service in a variety of ways. This includes:

Information You Provide. We collect Personal Information you provide when you use the Service or otherwise communicate with us. If you register an account with us, we will collect the information you provide, such as your name, screen name, Instagram handle, birthday, location, email address, and phone number. We will also collect any Personal Information you submit through your use of the Service. For example, the information you provide can include your messaging history and any information included in your messages via the Service, and may also include your payment information (e.g., your payment card number, authentication information, and other billing and account details). We may also collect Personal Information through your communications with our customer-support team.

Device and Usage Information. Like most online services, we automatically receive standard technical information when you interact with our Service, which may constitute Personal Information, including browser and device information such as unique device identifiers, mobile phone carrier, internet protocol (IP) addresses (which may identify your general geographic location), browser types, and the date and time of your interactions. We also receive information about your interactions with our Service, such as which website pages you visited and how much time was spent on the page.

Cookies And Similar Technologies. Cookies are pieces of information that are stored by your browser on the hard drive or memory of your device. Cookies enable us to personalize your experience on the Service, maintain a persistent session, passively collect demographic information, and monitor advertisements and other activities. Our Service may use different kinds of cookies and other types of local storage (such as browser-based or plugin-based local storage).  We do not link your URL or IP address to any personal information unless you have logged into our Site with an established user account.  We may allow some third parties to use cookies as described in our Cookie Policy [link to Cookie Policy]. Geolocation Information.  We may collect information about your location while using the Service.  

Biometric Information.  We may collect biometric information from you (e.g., fingerprints or facial scans) in connection with your use of and/or payment for the Service.  

Employment Information. We collect Personal Information that you submit with a job application, including work history and other information submitted on a resume. If you apply to NYP World for a job, we will consider your Personal Information as part of our review process and we generally retain this information after a decision has been made, unless we are asked not to retain the information. The information submitted by successful candidates will be retained in our employee records for future consideration in accordance with our standard practices.  During your employment, we may collect additional Personal Information from you for use in connection with your employment.  

Consumer Profile.  This category includes inferences drawn from any of the information identified above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, and behaviors.

IMPORTANT: By using the Site, you consent to the processing of any personal data for the analytics purposes and functions described above.

How We Use Your Information

We use Personal Information in a variety of ways to provide our Service and to operate our business, including those listed below.  We may change or add to the purposes for which we use Personal Information.  In that event, we will, when required by applicable law, inform you and obtain your informed consent. 

Service Related Usage. We use the Personal Information we collect about and from you for a number of purposes, including: providing and supporting the Service, analyzing how you use the Service,  better tailoring features, and to carry out our obligations and enforce our rights, including those arising from any contracts entered into between you and us, including for billing, payment, and collections. We may also track what online audio, visual, and audiovisual content has been viewed or otherwise consumed on an aggregate basis or by an individual user. By viewing videos via the Service, you agree we can track your video viewing history.

Communications. We use your Personal Information to communicate with you for Service-related purposes. For example, we may send email to the email address you provide to us or text messages to the phone number you provide us, to verify your account and for informational and operational purposes, such as account management, customer service, system maintenance, and other Service-related purposes.

Improve our Service. We use the Personal Information that we collect (i) to understand and analyze usage trends and preferences; (ii) to monitor and analyze the effectiveness of our Service; and (iii) to improve our Service and develop new products, services, features, and functionality.

Marketing. As permitted by applicable law, we may use Personal Information we obtain about you for marketing purposes, such as providing you with promotional materials that may be useful, relevant, valuable or otherwise of interest to you, or providing your information to third parties so that they may send you promotional materials. Where required under applicable law, we’ll obtain your prior opt-in consent to (i) send you electronic marketing communications or (ii) share your information with third parties for marketing purposes.

Everyday Business Purposes. We may use Personal Information for a variety of everyday business purposes.  By way of example: payment processing and financial account management, product development, contract management, IT and website administration, fulfillment, analytics, fraud prevention, corporate governance, reporting and legal compliance. 

Comply With Legal Requirements. We may use Personal Information to respond to law enforcement requests and, as required by applicable law, court order, governmental regulations, or other lawful processes. 

Employment. We may use Personal Information as part of our employment application process, to evaluate and improve our recruiting efforts, and/or to manage our workforce.  

Safety And Security. We may use Personal Information as necessary or appropriate to protect the rights, property, security, and safety of NYP World, our employees, our consumers, our information systems, and the public. 

Corporate Transactions. We may use Personal Information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred. 

How We Share Your Information

We may share, transfer, or disclose your Personal Information, if you consent to us doing so, which consent may be express or implied in accordance with applicable law.  We may also share, transfer, or disclose your Personal Information for the purposes set forth in the How We Use Your Information section of this Privacy Policy, and may disclose it to our affiliates and non-affiliated entities for those purposes, as well as for the purposes described below and elsewhere in this Privacy Policy.   

Service Providers. We use Stripe, Inc. (“Stripe”) to process all payments made via the Service. Stripe handles any payment card information and other information you provide to them in accordance with their privacy policy which can be found at: By making any payments via the Service, you authorize us to provide your payment card information to Stripe. We also share information with other third parties who provide services to us, such as hosting, analytics, web site management, information technology and security, marketing, and other similar service providers.  We endeavor to choose affiliates and non-affiliates whose standards for data protection match our own.   

Comply with Legal Requirements. We may disclose your Personal Information as we believe to be necessary or appropriate to: (i) comply with applicable law and legal processes; (ii) respond to requests from public and government authorities, including public and government authorities outside your country of residence; (iii) enforce our Terms of Service; (iv) protect our rights, privacy, safety, or property, and/or that of our affiliates, you or others; and (v) allow us to pursue available remedies or limit the damages that we may sustain.

Corporate Transactions. We reserve the right to transfer your Personal Information to service providers, advisors, potential transactional partners, or other third parties who are subject to confidentiality obligations in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets.

Aggregate, De-Identified Information. We may use your Personal Information to create aggregate or statistical information that does not directly identify a specific person, and we may share that information. For example, we may share anonymous and aggregated reports and information on user demographics and traffic patterns with third parties. This aggregated information does not constitute Personal Information or identify any individuals.

Social Media Plugins. The Service uses social media plugins (e.g. Facebook, Instagram, LinkedIn) to enable you to easily share information with others.  When you visit our website, the operator of the social plugin can place a cookie on your computer, enabling that operator to recognize individuals who have previously visited our website.  If you are logged into the social media website while browsing our website, the social plugins allow that social media website to share data about your activities on our website with other users of their social media website.  For example, Facebook Social Plugins allow Facebook to show your Likes and comments on our pages to your Facebook friends.  Facebook Social Plugins also allow you to see your friends’ Facebook activity on our website.  We do not control any of the content from the social media plugins.  For more information about social plugins from other media websites you should refer to those sites’ privacy and data/information sharing statements/policies.

In no case will we sell or license your data to third parties, except as set forth in this Privacy Policy or as required or permitted by law.

Information Security

While we use reasonable measures to protect our websites and your information, the Internet is never 100% secure. The measures we use are appropriate for the type of information we collect. We cannot guarantee use of our websites or mobile applications are 100% secure. We encourage you to use caution when using the Internet.

Do Not Track 

“Do Not Track” is a privacy preference that you can set in your Internet search browser that sends a signal to a website that you do not want the website operator to track certain browsing information about you.  However, because our Site is not configured to detect Do Not Track signals from a user’s computer, we are unable to respond to Do Not Track requests.

Links to Third Parties’ Sites  

We may provide links to websites or resources outside of the Service for your informational purposes only.  You acknowledge and agree we are not responsible for the availability of such sites or resources, and do not endorse and are not responsible or liable for any content, advertising, goods, services or other materials on, available through or provided by such sites or resources.  We are not responsible for the privacy or other practices of such sites and cannot guarantee the security of any of your Personal Information that you provide or that is collected by such sites.  We encourage you to review the privacy policies and terms and conditions on those linked sites.  

Children’s Privacy

Minors under 18 are not permitted to use the Service and we do not knowingly collect, use, or disclose any Personal Information from children.  If you are the parent or guardian of a child under the age of 13, and you believe we have collected any Personal Information from that child, please notify us immediately at and we will take appropriate steps to remove that information from our systems.

International Users

The Service is intended for users located within the United States and Canada. We make no representation that the Service is appropriate or available for use outside of the United States and Canada. Access to the Service from countries or territories or by individuals where such access is illegal is prohibited. If you are visiting our website from the European Union or other regions with laws governing data collection and use, then please note that you are agreeing to the transfer of your Personal Information to locations outside of your jurisdiction, including to the United States.  The data protection laws in these locations may not provide you with the same rights and protections as those provided by your jurisdiction.  By using the Service, you acknowledge that your Personal Information may be made available to law enforcement agencies in the United States under a court order or other applicable law, and you consent to any transfer and processing in accordance with this Privacy Policy.

Your Choices

You can always limit the information you provide to us, but if you choose not to provide certain requested information, you may be unable to access some of the services, offers, and content on the Service.  

If you do not want the Service to collect information through the use of cookies, your browser may allow you to be notified when you receive certain types of cookies and restrict or disable certain cookies. Each browser is different, so you should check your browser’s “Help” menu to learn how to change your cookie preferences. Please be aware that if you disable or reject cookies, some features may not work properly.  You may also opt out from our use of cookies and similar technologies that track your behavior on the sites of others for third party advertising. Our opt-out is available here [link].

You can opt-out of receiving further promotional emails and text messages from us by following the unsubscribe instructions provided in the promotional email or text you receive or by contacting us directly at the email address listed below.

You can opt-out of receiving further text messages from us by replying to any text you receive from us with “STOP”. However, we may still send you updates that are important to the Service in accordance with applicable laws.

Access and Correction

If you have an account with NYP World then you may access and update certain Personal Information at any time by logging into your account on our Service. You may also at any time, request access to Personal Information that NYP World holds about you by making a request to our Privacy Officer at the address or email address below.

We will endeavor to process any requests for access to Personal Information within a reasonable period of time. Where possible, we will provide you with access to that Personal Information either by providing you with copies of the information requested, allowing you to inspect the information requested, or providing you with a summary of the information held. If we need to deny your request for access we will let you know why and inform you how you may lodge a complaint regarding this decision. Generally, this will only be in cases where providing access would be unlawful or is subject to a potential legal claim or proceeding NYP World may charge a nominal fee for supplying Personal Information where permitted under applicable laws.

We will otherwise try to ensure that all Personal Information we collect, use or disclose about you is accurate, complete, up-to-date and relevant to the service being provided.

If you discover or suspect that there is an error or information is missing, please forward your request for correction to our Privacy Officer or other representative in your jurisdiction in writing at the relevant address or email address below. Our Privacy Officer will consider your request and as soon as practicable manage the correction of your Personal Information and will update you in writing. If your correction request is refused, our Privacy Officer will provide you within a reasonable period of time the reasons for such refusal and inform you of the complaint process.

Your California Privacy Rights

California Civil Code Section 1798.83, known as the “Shine The Light” law, permits our customers who are California residents to request and obtain from us a list of what Personal Information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year and the names and addresses of those third parties. Requests may be made only once a year and are free of charge.

Contact Us

If you have any questions or comments about this Privacy Policy, our privacy practices or if you would like to exercise your rights and choices, please contact our Privacy Officer at or by writing to us at: 25 Howard Street, 2nd Floor, New York, NY 10013.

Privacy Policy Updates

We may update this Privacy Policy from time to time. If we make any material changes, we will provide notice through this website.  Changes will be effective immediately upon posting to the website and will apply to your use of the website after the “Effective Date” at the top of this Privacy Policy. You understand and agree that your continued use of the website after the Effective Date means that the collection, use, and sharing of your information is subject to the updated Privacy Policy.  Except to the extent that you otherwise authorize us, and/or as permitted or required by applicable law, we will handle your data in accordance with the terms set forth in the version of this Privacy Policy that is in effect at the time of the collection of your Personal Information.  If we make any revisions that materially change the ways in which we use or share Personal Information previously collected from you through the Service, we will give you the opportunity to consent to such changes before applying them to that information.

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